2 EASY steps to a Better Website – Guaranteed
August 24, 2021 | WEBSITE DEVELOPMENT
Today’s blog talks about what pages to optimize and why!
It’s an easy read with BIG results. (Only 2 mins and 10 seconds to read)
ANALYTICS are NUTS! As a small business owner, who the heck has time to dive through all those nitty gritty details?
GOOD NEWS! You don’t have to. There are only two pages you need to be looking at to get the most from your website data. In today’s blog, we will discuss those pages, and what to do about it.
Here are the most important pages to focus on when you’re trying to improve your small business website:
- The 2 pages most visited (other than your home page)
- Your most viewed content
Yup! That’s it. If you’re a tech entrepreneur, you may be thinking, “this is too simple, there must be more data to analyze.” Good for you, this blog is not for you, so please go lecture someone else. For the rest of us, here is what you need to know about that page information.
GIVE THE PEOPLE WHAT THEY WANT: The most visited page after your homepage tells you what people need to know from your business website. As an example. Without fail, the next most viewed page for our Charter Fishing Clients is always, “Rates”. People looking for fishing charters are price shopping generally. This means we need to be sure the rates page looks awesome and is clear. No need to hide the prices.
PROVIDE GREAT CONTENT: If you have content such as downloadable forms, or a blog, pay attention to what gets downloaded or viewed the most. This will allow you to optimize that page. Make it easy for your visitors to do what they came to your website for.
While this may seem oversimplified, it really isn’t. Not all parts of your website are equally important, so it’s best to give love and attention to the parts which matter.
We have this conversation with all of our clients and most of them do not have a clue what the most viewed pages are. That’s ok and super common (And also why JaYo Designs exist! Thanks for the job security)
In summary, find out which two pages of your website are most viewed. Find out what content is most downloaded or read. Make those areas the best part of your website. If you do this, everything else will fall into place.
Reach out to us with any questions, we are always interested to talk shop.
Cheers,
JaYo Designs