Is Your Website REALLY Mobile Friendly?
Have you ever wondered if it really matters whether your website is mobile friendly? It absolutely does.
In today’s blog, we are looking at real client numbers and a simple way to tell if your website is actually optimized for mobile browsing.
From June through August 10th, an average of 33% of total website traffic came from mobile devices for our charter fishing clients.
That number came from real client data, carefully analyzed while enjoying a beer on a sofa. My best fishing is done with a drink in hand, and apparently so is my best data analysis.
And here is the important part, charter fishing is not even one of the most mobile-heavy industries. Many other industries see much higher mobile traffic percentages.
We care about mobile-friendly websites for the same reason we care about fast-loading websites. We want visitors to stay on your website.
If your website does not load correctly on a phone, people leave. It really is that simple.
If your website is hard to use on mobile, visitors will leave and book, buy, or contact someone else.
For charter fishing businesses, mobile responsiveness is even more important because many bookings happen over the phone.
A potential customer needs to be able to tap one clear button and call your business immediately. If they have to pinch, zoom, scroll around, or hunt for your phone number, you are giving them reasons to leave.
Every time a visitor leaves your site and books with another company, you could be losing hundreds or even thousands of dollars.
Here is a simple 3-step test you can do right now.
Step 1: Take out your phone and go to your website. Once it loads, ask yourself, “If I could have my website visitors do just one thing, what would it be?” Common answers are call me, email me, buy now, or sign up.
Step 2: Look at your site on your phone and ask, “Can a visitor do that one thing in two clicks or less, with no scrolling?”
Step 3: Do whatever needs to be done so visitors can complete that one action in two clicks or less and with no scrolling.
Mobile rule: Seconds matter. The faster a visitor can take action, the more likely your website is to convert.
If your website is not optimized for mobile yet, do not panic. In most cases, making a site mobile friendly is a relatively simple improvement, and it is almost always worth the effort.
A good mobile experience helps you keep visitors on the site, makes contacting you easier, and increases the chance they become customers.
As usual, if you have any questions, please reach out to us. We love hearing from you guys.
Cheers,
JaYo