Admin, Author at JaYo Designs

Is Your Website Working? (Part 3)

by Admin | Dec 1, 2020 | Web Design

Is Your Website Working? (Part 3)

 December 1, 2020 | WEB DESIGN

So you’ve got some visitors, GREAT! Now what? In the next part of our deep dive into website metrics, we will discuss Pages Per Session.

Pages Per Session is basically telling you how interested your visitors are in your website content. This data answers the question, “What do they do on my site?”

Why do we care!?

We care because this knowledge allows us to tailor our content to the best audience and to be sure the most valuable content is featured correctly. As we examine this data, we are able to see a roadmap of how the visitor travels the site, what they stop on, and even make some educated guesses as to why they did so. It is basically a game of detective to examine this stuff and make good inferences from it.

Another big reason this matter is the more pages a visitor views, the more likely they are to convert in some fashion.

This is a nice incentive to keep great content flowing which engages your visitors and meets their needs in as entertaining a way as possible. Each page your potential customer views, the closer they are to taking the action you want.

Key takeaways:

Pages Per Session is a great metric to review to see how well your content is serving your website visitors
Providing useful and to-the-point content will increase pages per session
The more pages a visitor views, the better the chances they will convert

Let us know what questions you have! We love providing advice and insights about this amazing stuff.

Is Your Website Working? (Part 2)

by Admin | Nov 24, 2020 | Web Design

Is Your Website Working? (Part 2)

 November 24, 2020 | WEB DESIGN

If you’re just seeing this now, go ahead and get out part 1 to get caught up! 🙂

We discussed Bounce Rate in the previous post.
Today, we are talking about “Time on Page”. Exciting name, right?

Even though it’s a drab name, the metric is pretty darn important. This is an indicator of how interesting visitors find your content, and how relevant it may be to them.

Here is an example:

If you’re a plumber and someone is looking for a plumber in Gainesville Florida who specializes in fixing toilets, and they visit your website trying to find your specialties, but they cannot find a list of your specialties, you can be sure they are gonna leave that page and go find someone else. This would be an example of low “Time on Page”

Here is another example:

You’re a charter fishing captain who specializes in targeting yellowtail snapper in the Florida Keys. And someone (like me for example) is trying to find a captain who is an expert at yellowtail fishing. If your website had a blog detailing your last trip catching yellowtail, I would read the heck out of that blog, and so would other visitors who were interested in the same thing.

This would be reflected in your “Time on Page”. This makes us happy.

This tells your important information!

It lets you know if what you think people want to learn from your website is actually what they are trying to learn. If this metric is low, then you need to be making improvements.

These improvements are pretty easy to make. It could be as simple as adding better photos or improving the readability of your website

This is why it can be so important to work with professional website and marketing professionals. They will help you monitor these metrics, offer suggestions, and overall help your business succeed and make more money.

Part three will be coming soon where we will discuss pages per session! Whooo sexy stuff, right? But it IS sexy, because this is the bread and butter of improving your business. Imagine having so many clients you could pick and choose who you work with. Pretty nice huh? What would you do with all that happiness?

Is Your Website Working?

by Admin | Nov 22, 2020 | Web Design

Is Your Website Working?

 November 22, 2020 | WEB DESIGN

How do you know if the website you currently have is actually making you money? You ARE trying to make money with your business, right?

The good news is having a website that “works” is not especially difficult.

The bad news is that it is not always obvious what is actually working on your website and what is not. This is where a good study of analytics comes in!

Now hang one there, don’t go running away just yet. I wasn’t saying we are gonna do a deep-dive into number crunching!

We are just gonna hit the highlights of some basics you can look for and of course, offer our best suggestions and our services to get some better insight that makes you and your company more successful.

We are going to do away with all the technical mumbo-jumbo for this post and just focus on what is happening at the most simplified level with your business website. This will be part one of a multi-part post. We will be covering Bounce Rate today.

Your Bounce Rate

Think of your website as a funnel and your potential customers visiting your website as water.

Your goal is to get the water from the funnel and into your bucket (your bucket is a metaphor for some action you want that potential customer to take. I’m pretty sure you knew that though).

Today, we are able to view the exact path your visitors take on your website and even how long they spend on each page. One of the most essential jobs of your websites is to give your visitor exactly what they came for in as little time as possible (bonus points if they had fun doing it because your site is well designed and fun.)

If a visitor lands on your home page and then immediately leaves without interacting with any other pages, this is called a bounce.

An average bounce rate is around 45-55%. This means half of all visitors to your website leave never having engaged any other pages. Increasing customer engagement and decreasing bounce rate can make you more money and make your customer much happier.

Here are ways to do this:

Ensure your homepage loads fast and offers the most essential information which is important to your business.
Keep your menu simple and easy to read
Use a great photo to keep attention
Lead your customer to the actions you want them to take.

It can be more complicated, but why bother for right now? To check your website, take those items, and use them as a checklist.

Think of yourself as a potential customer and evaluate your website from THAT standpoint as opposed to the owner.

If you notice some areas for improvement. Don’t be afraid to make a change! The data will tell you if it was right or wrong.

Should Your Web Hosting Be Free?

by Admin | Nov 21, 2020 | Web Hosting

Should Your Web Hosting Be Free?

 November 21, 2020 | WEB HOSTING

The world is changing fast and the internet is changing with it. What made sense a few years ago is no longer sensible today. Nowhere is that more true than with web design and internet services. Web designers used to bill customers for all sorts of things such as Hosting, Security Certificates (SSL), Updates, even Backups, and Optimization. If you’re being charged for any of the following services, you are being overcharged.

Web Hosting. This is the most obvious service to address because every website needs to be hosted somewhere.

Think of “hosting” as your website’s home. And that home is just a small space inside of a giant mansion. When a web company like us at JaYo Designs has many websites to host, we pay for many rooms inside to larger mansion which allows us to store your website.

It doesn’t matter how many websites JaYo Designs hosts on our servers, the cost is the same for us. Most often the situation is similar for other companies as well.

If you’re being charged for hosting, you’re being charged for something that the company gets for free.

Security Certificates, also known as SSL Certificates. JaYo Designs will always provide your website with an SSL Certificate because it is a simple and easy way to tell the internet and your customers that you are safe and legit. Just like Hosting, SSL Certificates are free.

In fairness, SSL Certificates were not always free. But times change, and so does the internet. If you’re being charged for an SSL Certificate, you’re paying for something that is free.

As you search through the best ways to get your business the website presence it deserves, we hope you keep these freebies in mind. Getting a great website should be a simple and enjoyable experience.

Please contact us with any questions, or to schedule a complimentary consultation about your website design needs. We just enjoy talking business and marketing, so drop us a line.

And finally, simple updates. This is the most often paid-for item in the web design world.

You may have gotten a great deal on your website, and it worked fine until you needed to change something. And you come to find out you’ll be charged $75-$150 an hour for the work! It may feel crazy. We think it’s crazy too.

With JaYo Website Designs, your updates are included in the package you choose. This way, you’ll feel motivated and able to constantly improve your website and keep your business running strong.

Is FishingBooker Worth it? Should You be Paying for Clients?

by Admin | Nov 17, 2020 | Fishing Charter

Is FishingBooker Worth it?
Should You be Paying for Clients?

 November 17, 2020 | FISHING CHARTER

Putting people on fish is your business. You’re damn good at it. Through years of effort, research, and time, you’ve earned the ability to run a fishing charter your way. It’s not a job just anyone can do, and it doesn’t leave much time for the marketing or website building required to get a steady stream of “good” new clients. What is a captain supposed to do?
Along comes FishingBooker

FishingBooker provides a listing on their website for you, and they can provide some client flow, but at a cost. They charge you up to 30% of all bookings made. Over time, all those fees can really add up. Each time a client books, you’re immediately losing profit.

Here is how the Money works:

Let’s say you offer an all-day fishing charter for $1000.00. A new client, let’s call him, “Bob” makes a reservation for a trip through FishingBooker. He pays the FULL price on the FishingBooker website, but you only get $700.00 of that.
That’s about like losing a fish just as you’re about to gaff it. It sucks

This might not seem like that big a deal. After all, you can adjust your fee by 10-30%.

The problem is this:

You lose that money every time a client books there! This means you could be losing thousands of dollars in profit because clients have a hard time finding your online presence.

We know having a website made can seem expensive and even unnecessary. But when you compare the price of a website with the costs of losing 30% every time someone books a charter somewhere else, the results are clear.

It is well worth it to maximize your “In House” client flow so that you have the control you deserve over your business.

Some of the benefits include:

Could charge more. Because there is not an easy way to compare costs side by side, you are better able to get bookings at the highest prices.
No increase in cost with an increase in bookings. Booking more clients only makes you more money.
You can screen clients.
More professional image
Scalable. This means you can grow your business as much as you want because you are not dependent on something else for growth.

Overall, it is a smart decision to invest in your online web presence and marketing. JaYo Designs has helped numerous businesses create websites, increase sales, and have a professional online image.

Contact us today and let us tell you how we can help. We love to talk about fishing and websites! The information is free. Give us a shout.

Next Entries »

Is Your Website Working? (Part 3)

Is Your Website Working? (Part 2)

Is Your Website Working?

Should Your Web Hosting Be Free?

Is FishingBooker Worth it? Should You be Paying for Clients?

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