What’s Your Marketing Budget?

  September 17, 2021 | MARKETING

You DO have one, right?

Have you used these FREE marketing strategies? Today, we address the best way to use free marketing tools to drive business and save money.

As a digital marketing and web development company, one of the most common questions we get is, “What should my marketing budget be?” This is a critical question and highly dependent on the goals of your business. Today, we will address this question and share some quick tips to come up with an answer.

Answering a Question With a Question…
Have you used all the FREE options?

Our answer to the question, “what should our marketing budget be”, is always, “Are you crushing ALL the free options?”  The good news is that for most small businesses, less is more!  That means, it is better to establish some basic practices and then start small.  (You didn’t expect that from a marketing company did you?  You might have thought we’d suggest an expensive option.)  Truth is, most of the time, the simple and free options are what are needed most.  

Two Reasons Why Free Options are BEST…to start

2. Crushing the core marketing practices establishes a baseline for future paid ads.

What Are The Free Options?

• Blog posts.  Plain and simple, consistent content posted and shared on your social media is a killer first step in gaining internet presence.  Even better if you can get your blogs featured on other businesses websites

• Consistent social posts.  No matter your feelings about Facebook, it is an incredibly powerful resource for your business.  We recommend posting once a week with photos, and genuine updates about your business, service, and products.

GREAT!  Now How do we Implement This?

Create a system for getting photos of your business, service, or product and some caption about what you’re doing.  Share it in a genuine way, and stay consistent.  Write your blogs and add some cool photos as well.  Post them to your website and facebook.  Finally, monitor your traffic sources and see what differences you notice with regular posts.  Be patient.  Improvement can take some time, but it is worth it.

We are always happy to assist with questions. Please contact us to chat.