Do I REALLY Need a Pro?
January 09, 2021 | WEB DESIGN
This is a time honored question many business owners have asked. It’s a fair question for any reasonable entrepreneur to consider. Given the limited resources businesses face, it can be wise to try and save when possible. In today’s post, we are going to answer this question with as many options as possible so that you can spend less on your internet presence.
You might NOT need a professionally designed website! Coming from a web design company such as us, you may be surprised to read that.
At Jayo Designs, we firmly believe in a KISS model. Keep it super simple. When you are starting out, it may be better to just have a simple one page website with an easy way to get in touch with your business.
This one-page setup will work if you are just starting out and are needing to test the waters. (you don’t want to stay in this stage thought)
The essentials here are as follows:
- The contact information must be above the fold. That means when someone lands on the site, they immediately know how to reach you
- What you do or sell must be immediately obvious to people! On our website, www.jayoesigns.com our tagline is upfront and in huge font. “Websites that work.” That’s what we do. Your website needs to be the same. If you do fishing charters specializing in bottom fishing, yours could say, “Bottom fishing experts.” If you are an R.V. Park in Florida, on the water, your headline could be, “Amazing views and warm weather.” Keep it simple.
- Bonus points: Throw a good picture in there!
Two of the most important things to consider in this decision is the following:
- What is the BEST use of your time?
- What is each customer worth to you?
If you are running an R.V. Park and yet you are spending time getting your website up and running, this is not the best use of your time (I own an R.V. Park, I know how much work it requires!)
Some people have a gift for this, and others don’t. Please don’t kill your happiness by struggling with a frustrating project someone else could do in a day’s work.
How much do you make off each customer? To be honest, this should be a post in its own light. The short version is this: By knowing how much each customer is worth to the business, you can better calculate the amount of money you can spend to attract them!
- Example: If you’re a charter captain who charges $1000 for a full day of fishing, you might consider the best use of your time and energy to be taking people fishing.
What matters most of all is visibility and allowing your customers to see the value you offer. If this is a one-page website, GREAT! If this is a full website with a photo gallery, a calendar, and SEO upgrades, COOL!
Jayo Website Designs can help you with whatever type of website you choose. Even if you just need some guidance setting your own website up. We are happy to answer all questions, free of charge. Please contact us with any web questions you have. Cheers.