Is Your Website Working?
November 22, 2020 | WEB DESIGN
How do you know if the website you currently have is actually making you money? You ARE trying to make money with your business, right?
The good news is having a website that “works” is not especially difficult.
The bad news is that it is not always obvious what is actually working on your website and what is not. This is where a good study of analytics comes in!
Now hang one there, don’t go running away just yet. I wasn’t saying we are gonna do a deep-dive into number crunching!
We are just gonna hit the highlights of some basics you can look for and of course, offer our best suggestions and our services to get some better insight that makes you and your company more successful.
We are going to do away with all the technical mumbo-jumbo for this post and just focus on what is happening at the most simplified level with your business website. This will be part one of a multi-part post. We will be covering Bounce Rate today.
Your Bounce Rate
Think of your website as a funnel and your potential customers visiting your website as water.
Your goal is to get the water from the funnel and into your bucket (your bucket is a metaphor for some action you want that potential customer to take. I’m pretty sure you knew that though).
Today, we are able to view the exact path your visitors take on your website and even how long they spend on each page. One of the most essential jobs of your websites is to give your visitor exactly what they came for in as little time as possible (bonus points if they had fun doing it because your site is well designed and fun.)
If a visitor lands on your home page and then immediately leaves without interacting with any other pages, this is called a bounce.
An average bounce rate is around 45-55%. This means half of all visitors to your website leave never having engaged any other pages. Increasing customer engagement and decreasing bounce rate can make you more money and make your customer much happier.
Here are ways to do this:
- Ensure your homepage loads fast and offers the most essential information which is important to your business.
- Keep your menu simple and easy to read
- Use a great photo to keep attention
- Lead your customer to the actions you want them to take.
It can be more complicated, but why bother for right now? To check your website, take those items, and use them as a checklist.
Think of yourself as a potential customer and evaluate your website from THAT standpoint as opposed to the owner.
If you notice some areas for improvement. Don’t be afraid to make a change! The data will tell you if it was right or wrong.
