Is Your Website Working? (Part 3)
December 1, 2020 | WEB DESIGN
So you’ve got some visitors, GREAT! Now what? In the next part of our deep dive into website metrics, we will discuss Pages Per Session.
Pages Per Session is basically telling you how interested your visitors are in your website content. This data answers the question, “What do they do on my site?”
Why do we care!?
We care because this knowledge allows us to tailor our content to the best audience and to be sure the most valuable content is featured correctly. As we examine this data, we are able to see a roadmap of how the visitor travels the site, what they stop on, and even make some educated guesses as to why they did so. It is basically a game of detective to examine this stuff and make good inferences from it.
Another big reason this matter is the more pages a visitor views, the more likely they are to convert in some fashion.
This is a nice incentive to keep great content flowing which engages your visitors and meets their needs in as entertaining a way as possible. Each page your potential customer views, the closer they are to taking the action you want.
Key takeaways:
- Pages Per Session is a great metric to review to see how well your content is serving your website visitors
- Providing useful and to-the-point content will increase pages per session
- The more pages a visitor views, the better the chances they will convert
Let us know what questions you have! We love providing advice and insights about this amazing stuff.