Is Your Website Working? (Part 4)
December 15, 2020 | WEB DEISGN
Did you know you can automatically track the patterns of returning visitors? This metric provides an outstanding insight into the value your website is providing to your visitors.
To understand this, think of your website as a restaurant. If you’re cooking great food and sending people off with full, satisfied bellies, they’re more likely to come back.
If your food is just ok, you’ll most likely never see those folks again. They’re gonna go to the next place down the street to enjoy the fine culinary art happening down there.
This is what we DO NOT want to have happened.
The big question then becomes, “How the hell do we make our website so useful and attractive that people want to come back to it!?” The answer is not complicated.
1. Deeply understand what your customers need, then provide it to them. You can do this by asking them! If you’re a small business, literally pick up the phone, or email previous customers and ask for feedback. Ask them to be brutal. Take what you’ve learned and make the change. We recently did this with a non-profit we are working with and found out people were having trouble on the donate page! Yes. We can all agree that was incredibly valuable information.
2. Whatever your expertise is, start providing free value on the website. A blog is a great example. Not long stuff, just free, relevant information.
3. Continuous improvement. Your website and content need to be updated. Truly, it matters.
This stuff matter. It will make you happy, we promise.
This may seem like a lot to ask, you be thinking, “This sounds like a lot of work.” To which, we at JaYo Designs say, “A little work today will go a long way for a better tomorrow.
As always, please contact us with any questions you have about his topic or how to improve your current website! We all love to talk about this business, even if you’re not a customer. Promise.