Hideout Heights
+83.3%
INCREASE IN REACH
+357.1%
INCREASE IN INTERACTION
+37%
INCREASE IN PAGE VISITS
Hideout Heights is a peaceful, waterfront vacation rental in Crystal River, Florida, offering private docks, kayaks, and direct access to nature and relaxation. The client needed to establish a strong online presence on Instagram and Facebook to connect with travelers, drive direct bookings, and build brand awareness in the competitive Florida vacation rental market.
Overview & Challenges
Before our collaboration, Hideout Heights faced several digital marketing challenges:
- No consistent presence on social media
- No Instagram profile and an inactive
- Facebook page
- Lack of visual storytelling or branded content
- No strategy to promote seasonal offers or local attractions
- Missed opportunities to target eco-tourists, nature lovers, and families
- No system to build brand recognition or stay top-of-mind with past guests
What We Did:
- Revamped the Facebook page with updated branding, location tags, call-to-actions, and page setup
- Developed a consistent posting schedule featuring local attractions, booking availability, and guest-friendly tips
- Shared behind-the-scenes content and scenic shots of the private docks, kayaks, and water views
- Engaged with local tourism pages and Crystal River groups to build community awareness and visibility
- Highlighted seasonal deals, reviews, and travel inspiration to encourage shares and engagement
- Created and ran a successful brand awareness campaign as well as targeted ads
- Created and launched a new Instagram profile from scratch, optimized with hashtags, bio keywords, and booking links
- Developed a consistent, branded visual aesthetic with curated feeds, reels, and stories
- Promoted the unique experiences guests can enjoy: waterfront mornings, fishing on the dock, or kayaking at sunset
- Shared user-generated content, travel tips, and weekend getaway ideas to spark organic interest
- Used strategic hashtags like #CrystalRiverFL, #FloridaVacationRental, and #WaterfrontAirbnb to boost discoverability
Client Review:
“We knew our property was special, but we just weren’t reaching the right audience. Now, our photos are being seen, our DMs are active, and people are finding us through Instagram and Facebook. Guests are even telling us they booked because of what they saw on our page. That’s exactly what we needed.”
— Hideout Heights
Strategy:
We leaned into experience-driven content and local SEO to position Hideout Heights as a hidden gem for travelers. Our strategy focused on showcasing what makes the property stand out—its serene waterfront setting, private amenities, and relaxing atmosphere—while creating content that would naturally attract bookings and engagement across Facebook and Instagram
Content:
We craft content that highlights real guest experiences, scenic views, and peaceful moments—designed to inspire travelers, boost search visibility, and encourage direct bookings.
Why Choose Us
Built to Inspire & Convert
Instagram & Facebook Expertise
Experience-Led Storytelling
Hashtag & Geo-Tag Strategy
Hands-Off Management
Website Design & Development
What We Did
Local SEO Optimization
- By implementing a strong content structure, optimized metadata, and internal linking, the website now ranks on the first page of Google for key terms like “vacation rental Crystal River”—outranking major platforms such as HomeToGo, TripAdvisor, and Expedia, and appearing just below Airbnb and VRBO.
Project Overview
Hideout Heights is a peaceful vacation rental near Crystal River, FL. The owners needed a website to showcase the property, attract direct bookings, and stand out in local search results.
We built a fast, responsive WordPress site featuring a photo gallery, local activity guide, blog, and Airbnb booking integration. With targeted SEO, the site now ranks on page one of Google for “vacation rental Crystal River,” ahead of some major platforms.
Mobile-Optimized, Fast-Loading Website
- We developed a fast-loading, fully responsive website designed to showcase the comfort, natural surroundings, and convenience of this waterfront vacation rental in Crystal River, FL—ensuring a smooth experience across all devices.
Booking Call-to-Action
- We implemented a clear “Check Availability” button that links directly to the Airbnb listing, streamlining the path from browsing to booking.
Downloadable Rental Brochure
- A printable PDF brochure is available for guests who prefer to view or share the property details offline.
“Things to Do” Page
- A curated guide to local attractions helps guests explore nearby activities—enhancing trip planning and supporting SEO relevance.
Photo Gallery Layout
- The gallery features well-organized photos of the home, interior, exterior, and surrounding wildlife—giving guests a complete view of the property before booking.
Keyword-Driven Blog Content
- We added a blog section with posts targeting locally relevant topics to improve search visibility and provide helpful information to guests.
Branded Review Cards
- Created print-ready cards with QR codes and clean branding to help collect more Google reviews and strengthen local trust.
Why This Website Works
- Fast and Mobile-Friendly
The site loads quickly and adapts smoothly across phones, tablets, and desktops—providing a seamless experience for every visitor. - Easy Booking Flow
Clear call-to-action buttons link directly to the Airbnb listing, making it simple for users to check availability and book. - High-Impact SEO
With optimized metadata, content, and blog posts, the site ranks on Google’s first page for “vacation rental Crystal River,” ahead of major travel sites.
- Local Content Strategy
A “Things to Do” page and keyword-targeted blog posts boost search visibility while helping guests plan their trip. - Visual Storytelling
A curated gallery of the home, surroundings, and wildlife helps visitors picture their stay—building trust and interest. - Convenient Guest Resources
A downloadable PDF brochure provides offline access to rental details, ideal for sharing or planning with others.
Need a Website That Works for You?
Whether you manage a single property or a portfolio of vacation homes—we create modern, responsive websites that showcase your space, highlight local charm, and drive direct bookings.
Social Media Marketing