Do I REALLY Need a Pro?

 January 09, 2021 | WEB DESIGN

This is a time honored question many business owners have asked. It’s a fair question for any reasonable entrepreneur to consider. Given the limited resources businesses face, it can be wise to try and save when possible. In today’s post, we are going to answer this question with as many options as possible so that you can spend less on your internet presence.

You might NOT need a professionally designed website! Coming from a web design company such as us, you may be surprised to read that. 

At Jayo Designs, we firmly believe in a KISS model. Keep it super simple. When you are starting out, it may be better to just have a simple one page website with an easy way to get in touch with your business. 

This one-page setup will work if you are just starting out and are needing to test the waters.  (you don’t want to stay in this stage thought)

The essentials here are as follows:

• The contact information must be above the fold.  That means when someone lands on the site, they immediately know how to reach you

• What you do or sell must be immediately obvious to people! On our website, www.jayoesigns.com our tagline is upfront and in huge font.  “Websites that work.” That’s what we do. Your website needs to be the same. If you do fishing charters specializing in bottom fishing, yours could say, “Bottom fishing experts.”  If you are an R.V. Park in Florida, on the water, your headline could be, “Amazing views and warm weather.” Keep it simple.

• Bonus points: Throw a good picture in there!  

Two of the most important things to consider in this decision is the following:

• What is the BEST use of your time? 
• What is each customer worth to you?

How much do you make off each customer? To be honest, this should be a post in its own light. The short version is this: By knowing how much each customer is worth to the business, you can better calculate the amount of money you can spend to attract them!

• Example: If you’re a charter captain who charges $1000 for a full day of fishing, you might consider the best use of your time and energy to be taking people fishing.

What matters most of all is visibility and allowing your customers to see the value you offer. If this is a one-page website, GREAT! If this is a full website with a photo gallery, a calendar, and SEO upgrades, COOL!  

Jayo Website Designs can help you with whatever type of website you choose. Even if you just need some guidance setting your own website up. We are happy to answer all questions, free of charge. Please contact us with any web questions you have. Cheers.

Is Your Website Working? (Part 5)

 December 18, 2020 | WEB DESIGN

Who Goes There!?

Hopefully a new visitor to your website!  

One of the biggest parts of running a successful company is getting traffic. You could have the best team, the best product, and the best offers, but if people are not seeing you, you’re not gonna sell much. 

Think of New Visitors and a kind of indicator as to the health of your business for the future.  Traffic is good, really good.  Without the traffic, you know there is a chance your business may be in decline.  

We want to check on this metric especially carefully if we are running promotions.  It will allow us to sanity check our advertising and promos. While there are much better metrics to track specific conversion, in this case we also want to see the obvious number get bigger.  We are not monkeying around here.

This may seem like a lot to ask, you may be thinking, “This sounds like a lot of work.”  To which, we at JaYo Designs say, “A little work today will go a long way for a better tomorrow.  

As always, please contact us with any questions you have about this topic or how to improve your current website! We all love to talk about this business, even if you’re not a customer.  Promise.

Is Your Website Working? (Part 4)

 December 15, 2020 | WEB DEISGN 

Did you know you can automatically track the patterns of returning visitors? This metric provides an outstanding insight into the value your website is providing to your visitors.

To understand this, think of your website as a restaurant. If you’re cooking great food and sending people off with full, satisfied bellies, they’re more likely to come back.

If your food is just ok, you’ll most likely never see those folks again. They’re gonna go to the next place down the street to enjoy the fine culinary art happening down there.

This is what we DO NOT want to have happened.

The big question then becomes, “How the hell do we make our website so useful and attractive that people want to come back to it!?” The answer is not complicated.

2. Whatever your expertise is, start providing free value on the website. A blog is a great example. Not long stuff, just free, relevant information.

3. Continuous improvement. Your website and content need to be updated. Truly, it matters.

This stuff matter. It will make you happy, we promise.

This may seem like a lot to ask, you be thinking, “This sounds like a lot of work.” To which, we at JaYo Designs say, “A little work today will go a long way for a better tomorrow.

As always, please contact us with any questions you have about his topic or how to improve your current website! We all love to talk about this business, even if you’re not a customer. Promise.