Pursuit Paper & Gift
A full Square Online eCommerce rebuild that brought the boutique's website, product catalog, inventory, classes, fulfillment, checkout, and physical Square POS into one connected platform.
Bringing the online store into alignment with daily operations
Pursuit Paper & Gift was using Shopify for its website while operating its physical retail store through Square POS. This required products, inventory, categories, and customer information to be managed across separate platforms.
We rebuilt the storefront on Square Online so the website and physical store could work from the same Square ecosystem.
The Challenge
- Separate Shopify and Square platforms
- Inventory managed across multiple systems
- Greater risk of availability mismatches
- More integrations and technical dependencies
- Complicated class and fulfillment management
- Additional day-to-day administrative work
The Solution
- Full storefront rebuild on Square Online
- Square POS and online inventory alignment
- Centralized products and categories
- Square-managed orders and checkout
- Connected pickup, shipping, and classes
- Simpler long-term store management
A complete Square Online eCommerce rebuild
We recreated the storefront, improved product discovery and mobile shopping, protected important URLs, and tested the complete journey from browsing to checkout.
Platform & Storefront
- Shopify to Square Online migration
- Homepage and main content page rebuild
- Product and category recreation
- Product variations and inventory setup
- Maileg, Mahjong, Custom, and Classes sections
- Square POS and Item Library alignment
Shopping & Conversion
- Clearer product and category navigation
- Improved mobile product browsing
- Pickup and shipping configuration
- Cart and Square checkout testing
- Google reviews for customer trust
- Email signup popup for list growth
SEO, Migration & QA
- Page title and meta description updates
- Shopify URL mapping and redirects
- Image ALT text and page structure review
- Broken-link and navigation testing
- Desktop, tablet, and mobile testing
- Pre-launch and post-launch support
One connected system for online and in-store retail
Pursuit Paper & Gift can now manage products, inventory, categories, classes, orders, pickup, shipping, checkout, and physical POS activity within the Square ecosystem. The result is a more manageable setup for the client and a cleaner, more consistent shopping experience for customers.
Technology & Capabilities
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