Recon By Fire
+205.4%
INCREASE IN REACH
+188.9%
INCREASE IN INTERACTION
+129.8%
INCREASE IN PAGE VISITS
Recon By Fire is a premier precision rifle range in Florida, offering tactical training, PRC certification courses, and open range experiences for both beginners and pros. With a facility that speaks volumes in performance and safety, they needed a professional online presence that reflects their elite offerings. We stepped in to build it from the ground up.
Overview & Challenges
Before partnering with us, Recon By Fire faced key digital visibility issues:
- Infrequent and inconsistent Facebook activity
- No social media content plan or audience targeting
- Little to no visual storytelling of the range, instructors, or guest experiences
- No clear booking funnel or content around training courses (PRC, LRF, etc.)
- Missed local traffic by not optimizing for “shooting range near me” or “Firing Range training Florida”
- No local visibility via Google My Business (GMB not optimized or active)
What We Did:
- Revamped the Facebook page with updated branding, location tags, call-to-actions, and page setup
- Developed a consistent posting schedule featuring local attractions, booking availability, and guest-friendly tips
- Shared behind-the-scenes content and scenic shots of the private docks, kayaks, and water views
- Engaged with local tourism pages and Crystal River groups to build community awareness and visibility
- Highlighted seasonal deals, reviews, and travel inspiration to encourage shares and engagement
- Created and ran a successful brand awareness campaign as well as targeted ads
- Built the entire account from scratch with a branded look and feel
- Set up highlights for training courses, events, FAQs, and behind-the-scenes
- Posted educational content (range tips, gear breakdowns, safety tips) to attract enthusiasts
- Shared high-quality visuals of the range, instructors, and shooter moments
- Used hashtags like #PrecisionRifleRange, #FloridaShooting, #GunTrainingFlorida
- Encouraged community engagement with polls, DMs, and comments
- Fully set up the GMB profile with business details, categories, and service areas
- Uploaded professional photos of the facility, instructors, and courses
- Published consistent updates and offers
- Used keywords like “long range rifle training Florida”, “firearms training near me”, and “shooting range Florida” to improve search ranking
Client Review:
Strategy:
We positioned Recon By Fire as Florida’s go-to tactical training destination—highlighting their expertise, elite courses, and immersive range experiences. Our content strategy combined SEO-rich posts, education-based storytelling, and local
Content:
We build content that educates, inspires, and builds trust—showcasing the range, the instructors, and the mission, while aligning with what Florida firearm enthusiasts search for and care about.
Why Choose Us
Experts in Social Media
Build-From-Scratch Strategy
SEO-Optimized Google My Business Setup
Educational, Engaging Content
Local Community Building
Compliance-Aware Marketing
Website Design & Development
What We Did
Bold, Clean Logo Design
- Designed a new logo that’s bold, clean, and optimized for clear visibility across all devices
Project Overview
Recon by Fire is a premier shooting range in Rose, Oklahoma, offering 1,100-yard lanes and NRA-certified training.
We refined their logo for better digital clarity and built a fast, modern website that highlights key services like matches, memberships, and training—giving visitors a clear path to engage.
Modern, Responsive Website Design
- Designed a fast, mobile-friendly site that reflects the quality of their training and facility.
Clear Service Structure
- Organized content to highlight their 1,100-yard lanes, NRA-certified training, matches, and membership options.
SEO-Friendly Content
- Crafted clear, engaging copy that informs visitors and improves search engine visibility.
Interactive Event Calendar
- Added a user-friendly calendar showing upcoming matches and training classes in monthly and daily views. Visitors can easily sync events to Google, iCal, or Outlook, or download .ics files to stay updated.
Local SEO Targeting
-
Optimized the site to rank for key phrases like “shooting range Rose OK” and “long-distance rifle training.”
Live Google Reviews Integration
- Embedded a dynamic reviews section that auto-syncs feedback from their Google Business Profile—boosting trust and supporting local SEO.
Branded Review Cards
- Created custom review cards with QR codes to encourage more Google reviews and strengthen local trust.
Why This Website Works
- Fast and Fully Responsive
Optimized for smooth performance across mobile, tablet, and desktop devices. - Visitor-Focused Navigation
Structured to guide users toward key actions like booking, contacting, or joining. - Shareable Event Calendar
Visitors can easily add matches and training events to their personal calendars.
- Scalable and Easy to Update
Built for quick content updates—matches, photos, or services can be added anytime. - SEO-Optimized Structure
Layout and content support local rankings and attract more qualified traffic. - Smart Review Strategy
Live Google reviews and branded QR cards work together to build trust and visibility.
Need a Website That Works for You?
Whether you’re a shooting range, outdoor business, or training facility—we build websites that look great, rank well, and help your business grow.
Social Media Marketing