Jayo Designs logo

GET STARTED

GET STARTED

Fishing Charter Marketing

Fish Finder Fishing Charters

A family-friendly charter business serving Murrells Inlet, South Carolina. We strengthened its digital presence through consistent social media management and strategic improvements to its existing WordPress website.

Fish Finder Fishing Charters social media profile displayed on a mobile phone
+138.1% Increase in Reach
+63.2% Increase in Interaction
+8.1% Increase in Page Visits
Branded social media content created for Fish Finder Fishing Charters
Overview & Challenges

Building a more recognizable digital presence

Fish Finder Fishing Charters had an established business and strong customer experiences, but its digital presence lacked consistency across social content, profiles, and website customer pathways.

  • Inconsistent branding and post design
  • No recognizable visual style across content
  • Incomplete bios, profile links, and calls to action
  • Inconsistent posting and limited content variety
  • No structured strategy for growth and engagement
  • Website usability and booking-flow issues
Social Media Marketing

A consistent content system built for visibility and trust

We created a recognizable brand experience across social media and local search while building a repeatable system for ongoing content.

Facebook & Instagram

Branding, publishing, content, and engagement

  • Refreshed profile branding and account information
  • Updated bios, links, contact details, and calls to action
  • Created consistent branded post templates
  • Designed graphics for catches, reviews, and promotions
  • Built a structured content calendar
  • Managed publishing, engagement, and performance tracking

Google Business Profile

Local visibility, profile activity, and reputation

  • Published four optimized profile updates per month
  • Repurposed strong social content for local search
  • Responded to customer reviews
  • Maintained accurate business information
  • Uploaded new photos and regular profile updates
  • Supported local SEO through consistent activity

Results

  • Improved reach, interaction, and page visits
  • More recognizable and professional brand presence
  • Repeatable content system for long-term growth

Strategy

We combined consistent branding, fishing education, community content, customer experiences, and trip highlights to improve recognition and trust.

Content

Content included fishing tips, trip highlights, customer spotlights, reviews, seasonal promotions, local updates, and engagement posts.

Website Design & Development

A clearer path from trip discovery to booking

Fish Finder Fishing Charters already had an established WordPress website with charter information, fishing reports, customer reviews, local guides, and external booking functionality.

We focused on stabilizing the website, improving mobile usability, strengthening booking visibility, and creating a more consistent customer experience.

Project scope

This was an optimization and conversion-improvement project for an existing website, not a complete website build from scratch.

What We Improved

  • Redesigned the homepage hierarchy
  • Strengthened hero messaging and booking visibility
  • Repaired broken buttons and booking-popup triggers
  • Standardized fishing charter service pages
  • Improved Google reviews and captain profiles
  • Replaced the gallery carousel with a grid layout
  • Corrected heading structure and image ALT text
  • Improved mobile typography, spacing, and navigation
  • Improved contact and click-to-call pathways
  • Optimized images and hero-video performance

Clearer Booking Flow

Visitors can move more easily from trip discovery to reservation.

Consistent Pages

Charter services follow a clearer and more organized layout.

Better Mobile Usability

Improved text sizing, spacing, navigation, and booking actions.

Improved Performance

Optimized images and video support a smoother browsing experience.

Illustration of a laptop with floating content icons, representing blogging, digital marketing, and online media strategy.

Need a Website That Works for You?

Whether you run fishing charters, outdoor tours, or seasonal excursions—we build fast, user-friendly websites that attract bookings, showcase your experience, and help grow your guide service.

Start Your Project